RIMOWA has launched Umber and Ultramarine across its Essential and Groove collections, with a campaign fronted by Joe Alwyn that explores the energy of natural pigments.
Colour is the story here: two earth- and sea-derived tones give two familiar, hard-wearing case families a distinct new character without changing what makes them useful.
Umber and Ultramarine are available across Essential and Groove, launched with Joe Alwyn.
A confident colour expansion for two core collections, with no hands-on claims made here.