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# RIMOWA brings Umber and Ultramarine to Essential and Groove with Joe Alwyn
- URL: https://beaumondejournal.com/rimowa-brings-umber-and-ultramarine-to-essential-and-groove-with-joe-alwyn/
- Published: 2026-11-04T22:18:08.000Z
- Updated: 2026-11-05T01:07:12.000Z
- Description: RIMOWA launches Umber and Ultramarine across Essential and Groove, with a Joe Alwyn campaign.
- Author: Brandon Mina
- Tags: Travel, RIMOWA

RIMOWA has launched Umber and Ultramarine across its Essential and Groove collections, with a campaign fronted by Joe Alwyn that explores the energy of natural pigments.

Colour is the story here: two earth- and sea-derived tones give two familiar, hard-wearing case families a distinct new character without changing what makes them useful.

Umber and Ultramarine are available across Essential and Groove, launched with Joe Alwyn.

A confident colour expansion for two core collections, with no hands-on claims made here.